Professor Fan Zhou, Dean of School of cultural industry management, Communication University of China and director of Institute of cultural development, President and doctoral advisor of Development Research Institute of xiong'an new area,
An Xuehui, President of Tsinghua University's new era Urban Development Research Institute, and chief scientist of Tsinghua Huashi rockfill concrete research institute, introduced talents by "Hundred Talents Program" of Tsinghua University, and chief scientist of Tsinghua huashidui concrete research institute Huang Xu, the founder of the brand, a clothing expert and independent designer specially invited by CCTV, visited the Silk Road dialogue Committee. He had a dialogue with Cui Yiting, founder of the Silk Road dialogue, Wei baikun, President of Tianma culture and tourism group and Deputy Secretary General of the international think tank alliance of silk Road dialogue, etc. from the aspects of cultural industry and urban development in the new era, new cultural tourism and Silk Road Cultural clothing.
Under the background of cultural tourism integration, Professor Fan Zhou discussed with you how to seize the opportunity to inject new momentum into the future development and promote the integrated development of culture and tourism. From three aspects: how culture and tourism grow together and prosper together; how cultural and tourism integration enables urban development; and how cultural tourism integration promotes urban development; and how cities seize the opportunity to inject new momentum into future development.
Fan Zhou also pointed out that the relationship between the government and the market, stressed that the government should guide the investment focus, and the integrated development of culture and tourism needs both government guidance and market support. From the current situation of the market, the investors still present a diversified pattern with private capital as the main body, government investment and state-owned enterprises as the auxiliary, and foreign capital is also accelerating its March. Under the background of the rise of tourism complex and cultural tourism, the government should properly guide the investment focus from technical facilities to the content cultivation and follow-up operation of culture and tourism, and focus on the preliminary planning and follow-up operation of the project, which will open up a new blueprint for the development of new urban culture and tourism.
Professor an Xuehui made a speech on the structural optimization of urban development in the new era, grasping the trend of science and technology, personalization and diversification, and pointed out that creativity should be used to connect culture and tourism, and expand the "multiplier effect" of culture and tourism. On the one hand, we should give full play to the role of cultural creativity in urban construction in the new era, refine the "symbols" of the city with creativity, and increase the charm of the city in the aspects of planning and design, derivative products, etc.
Huang Xu, a designer, believes that tourism is the carrier to fully display the culture of the new era. She thinks that cultural creative products are the link between cultural tourism and tourists, and also the development direction of cultural products in the new era. The culture of the new era needs to be inherited, innovated and spread through tourism, and cultural products are an important carrier to realize the creative transformation and innovative development of excellent traditional culture.
Wei baikun, President of Tianma Culture and Tourism Group, said that China Tianma Culture and Tourism Group adheres to innovation as the fundamental driving force for development, constantly promotes the integration and extension of tourism value chain, and has excellent competitive advantages in the fields of sightseeing tourism, art festivals, auto driving camp, scenic spot development, scenic spot trusteeship operation, visual technology entertainment, hotel operation, etc. The group company focuses on the strategic transformation to high-tech, takes scientific and technological innovation and mechanism innovation as the driving force, and advances towards the goal of diversified, international and high-tech modern enterprises. Leading the innovation and development of cultural and tourism industry in the new era.
China China's one belt, one road, the Cui Yiting dialogue, said the Silk Road Dialogue, which is the founder of the Silk Road Dialogue, is shaping China's international brand, spreading Chinese culture, strengthening the power of social organizations, and building a "people to heart" project. It focuses on the "one area along the way" integration and integration services, helps to promote the international development of the advantages of production capacity, and brings in foreign advantages to help the new city diplomacy of an international metropolis, in the direction of many experts and scholars. One belt, one road initiative, is designed to build a city of human destiny.
Under the new situation, "Silk Road Dialogue" plays an important role in the economic and social operation. It is an important platform for the integration and development of various industries. It also meets the internal needs of high-quality economic development, and is the link and bridge to build a better future for mankind.