He Chao, the host of the reading program of the Central People's broadcasting station, the national top ten reading figures, Beijing reading image ambassador he Chao, Central Opera House Zhang Peng, President of Tianma culture and tourism group and Deputy Secretary General of Silk Road dialogue international think tank alliance, Ge Hongfeng, chairman of Silk Road Academy International Cultural Exchange (Beijing) Co., Ltd., Beijing Tiandi sunshine Song Tao, chairman of Real Estate Investment Management Co., Ltd., Zhang Jianli, President of Beijing Zhongrui Zhida Technology Co., Ltd., and others visited the Silk Road dialogue Committee. With the theme of "talking about the new prosperity of cultural industry and building new development of ecological community", they had an in-depth dialogue on the construction and development of cultural industry and ecological community under the epidemic situation.

 

 

He Chao, host of the reading program of the Central People's broadcasting station, one of the top ten reading figures in China and ambassador for reading image in Beijing, said in the exchange that the development of the times itself is full of various challenges. From traditional media to new media, from words to voice, all changes need to be tempered. This epidemic situation is a challenge and an opportunity, and more online media communication has become a new trend, Combined with the wide application of 5g technology, more and more enterprises and organizations need to seize this opportunity, constantly upgrade the format and form, and better integrate "online culture" and cultural industry.

 

Zhang Peng, Central Opera House
 

Zhang Peng of the Central Opera House said that the Central Opera House has always taken the development of cultural industry as the strategic goal of "great development and great prosperity" to build a "cultural power". Under the influence of various factors, it needs to take the integrated innovation of high-tech service for culture as its development concept, and its business is mainly positioned at the high-end cultural industry service integrating culture and science and technology From the idea, technology, pure aesthetic sense to win more audience.

 

 

Wei baikun, President of Tianma culture and tourism group, believes that the success of a cultural tourism project is not only determined by the market, but also by the content. If you are faced with a new project challenge and can't do anything at all, what you have to do is to change the product's business structure and profit model, and let the content and products cater to the market. Only in this way can we win with the channel providers and satisfy the market performance.
 

Ge Hongfeng, chairman of the Silk Road Academy International Cultural Exchange (Beijing) Co., Ltd., pointed out in the exchange that with the increase of opportunities for exchanges and cooperation at home and abroad, improving the international influence of cultural and creative industries is the top priority. The contents of meta content exhibitions, high-end forum of cultural and creative industries, industry activity week and characteristic festival activities can continuously enhance the international competitiveness of cultural industry Market competitiveness. It is also hoped that cultural and creative industries will strive to go abroad and show the achievements of Beijing's cultural and creative industries to the world by participating in international events and supporting overseas promotion of cultural trade enterprises.
 

Song Tao, chairman of Beijing Tiandi Sunshine Real Estate Investment Management Co., Ltd., said that under the epidemic situation, the cultural and tourism industry will promote the "number" of the cultural and tourism industry through intelligence: improving efficiency and improving experience; personalization: making big data become the intelligent "assistant" to serve consumers; Digitalization: the "housing economy" represented by home furnishing, virtual reality, remote customized office and online celebrities will give birth to the "number" of the cultural and tourism industry The traditional cultural and tourism industry should innovate and keep pace with the times, and realize the breakthrough of traditional cultural and tourism industry through innovative contents and services such as cultural and creative products, intelligent experience system, hotel robot, VR immersive entertainment project, artificial intelligence customer service, etc The demand for new types of tourism, such as self-care and self-tourism, has been enhanced.

With the help of cloud computing, big data, 5g mobile network, Internet of things and other high-tech technologies, the construction of ecological community under the epidemic situation has exerted scale intensive and resource synergy benefits through the front-end and rear-end supply chain, and integrates the flow from live broadcast, social e-commerce, content social networking, and group e-commerce into the business system of the ecological community, forming a collaborative symbiosis between upstream and downstream In order to realize the information link between the field products and the community residents' refrigerators, it has built its own flow pool and in-depth analysis model of its own data, which has produced great creativity and productivity.

 

Zhang Jianli, President of Beijing Zhongrui Zhida Technology Co., Ltd. and Laile president of ecological construction of smart community, believes that ecological community plays an important role as the first line of joint prevention and control under the epidemic situation. The ecological community integrates the most cutting-edge information technologies such as the Internet of things, cloud computing, big data, artificial intelligence, etc., and integrates security, health, integrity, pension, fresh food and other scenarios and diversified system ecology, providing safe, efficient, comfortable and convenient intelligent services for residents, and greatly improving the ability of epidemic prevention and control in information management, prevention and control organization, and life security. Through the accurate thermal imaging temperature measurement to achieve senseless passage, it provides efficient assistance for the first prevention and control work in the community; through telemedicine to reduce the risk of cross infection in medical treatment; through the complete intelligent quality control standard system and the use of robot distribution mode, the residents can enjoy the comfortable retail service at home. The epidemic situation let us see the value of ecological community in community governance and urban economic drive, and the positive impact of ecological community as the hub of "connecting residents inside and connecting city outside", and exporting harmonious and happy human settlement culture to society. Ecological community plays an important role in urban construction and development through the bilateral empowerment of culture and economy.
 

Ms. Cui Yiting, founder of the Silk Road dialogue, said that the dialogue talked about the ecological community from the media and cultural tourism, and talked about the cultural industry and community development under the epidemic environment with her own experience. She also pointed out that with the joint efforts of multilateral cultural industries, the Silk Road dialogue Committee will continue to adhere to the culture as the guide, dialogue as the way, projects as the starting point, and take the project as the starting point China's city and city's internationalization process is promoted, and the industrial layout is guided by the characteristics of the city. The innovation and development are guided by the characteristics of China's own culture. Based on the cultural trade and economic cooperation, the new city's diplomacy is promoted, the channels for enterprises and products to go abroad are built, and the opportunities for cooperation in this dialogue are promoted, and the "one belt and one road" initiative is implemented. To build a better future for mankind.

During the dialogue on "the construction and development of cultural industry and ecological community under the epidemic situation", group directors from various professional fields made suggestions and suggestions from various angles, innovated production and operation mechanism, improved cultural and economic strategies, and cultivated new cultural formats, so as to promote the development of cultural industry and ecological community, strengthen cultural confidence, and better meet the growing cultural needs of the people Under the mission, talk about the new prosperity of cultural industry and the new development of ecological community.