Zhang Fenglian

The excellent traditional Chinese culture is an invaluable treasure, containing rich ideological concepts, humanistic spirit, moral norms and other excellent content. In the new era, in order to inherit and promote these excellent contents and activate the vitality of Chinese excellent traditional culture, it is necessary to deeply cultivate the fertile soil of Chinese excellent traditional cultural resources, accurately connect with people's cultural needs, combine with the requirements of the times, promote the creative transformation and innovative development of Chinese excellent traditional culture, and make Chinese excellent traditional culture "live".
 

First

The civilization history of the Chinese nation over 5000 years has nurtured and created a brilliant and splendid Chinese culture, which encompasses a wide range of cultural relics, legends, folk customs, architectural techniques, folk techniques, literature and art, and remains on a vast land, forming a treasure trove of Chinese cultural resources. It is necessary and meaningful to strengthen the identification, filing, listing, and protection of these cultural treasures, establish a legal system for inheritance and protection, and do a good job in the work of "collection". However, just doing a good job of "collection" is not enough, and further efforts need to be made to "pass on" cultural resource treasures, so that more people can appreciate and inherit them, and achieve the value spillover and appreciation of cultural resources. Otherwise, cultural treasures can only be stored in high buildings and deep halls, only to be appreciated by a few people.

Exploring the rich connotation and contemporary value of cultural resources, and finding the connection between cultural resources and modern production and life, is the key to promoting the "revitalization" of excellent traditional Chinese culture. We need to deeply explore the contemporary value and rich connotations contained in cultural resources, and transform them into modern forms. We should showcase them in a natural, vivid, and approachable way at the appropriate time, place, scene, and atmosphere, so that people can identify and accept them from the depths of their hearts. One of the important reasons for the success of the display of traditional cultural elements at the opening ceremonies of the Beijing Winter Olympic Games and the Winter Paralympic Games is that by seizing the two time nodes of the beginning of spring and February 2, the popular discourse system and fashionable high-tech exhibition forms better match people's love for excellent traditional culture and their pursuit of a happy and peaceful atmosphere, and deeply stimulate people's deep national confidence and cultural identity.

To promote the integration of excellent traditional Chinese culture into modern production and life, it is necessary to use the excellent ideological concepts, humanistic spirit, moral standards, etc. embedded in traditional culture to unite people's hearts, educate the masses, purify folk customs, improve social civilization, serve economic and social development, and maximize the positive role of excellent traditional Chinese culture in production and life. For example, the ecological concepts of "harmony between heaven and man" in the excellent traditional Chinese culture are of great significance for strengthening the construction of ecological civilization and promoting high-quality economic and social development; Promoting moral qualities and spiritual pursuits such as carrying things with great virtue, sacrificing life for righteousness, and patriotic dedication can provide strong spiritual impetus for cultivating high-quality modern production and life subjects, and cultivating a social trend of advocating morality and goodness.

In recent years, traditional Chinese medicine culture has played an important role in the fight against the epidemic in China and some countries around the world, effectively interpreting the contemporary value of excellent traditional Chinese culture, and becoming a model for promoting the "revitalization" and "going global" of excellent traditional Chinese culture. Traditional Chinese medicine culture reflects the profound understanding of the Chinese nation towards heaven, earth, humans, and their relationships. It embodies the profound ideological concepts and rich humanistic emotions of the Chinese nation, and embodies its unique thinking mode and philosophy of life. In 2022, the General Office of the State Council issued the "14th Five Year Plan for the Development of Traditional Chinese Medicine". Traditional Chinese medicine culture will penetrate into thousands of households and spread to various parts of the world, playing a better benchmark role in promoting the creative transformation and innovative development of excellent traditional Chinese culture.

     Second

General Secretary Xi Jinping pointed out that "Chinese culture continues the spiritual bloodline of our country and nation, requiring both inheritance and protection from generation to generation, as well as keeping up with the times and bringing forth new ideas." The popular TV shows such as the "Chinese Poetry Conference," "Classics Chanting and Spreading," and "If a National Treasure Can Speak," are highly sought after by people, especially young people, because they have achieved innovation in communication methods, making traditional culture fashionable and avant-garde, Become a trendy product with strong appeal and vitality. Therefore, in the inheritance of excellent traditional Chinese culture, it is necessary to be good at adhering to the principles of integrity and innovation, integrating modern elements with the conditions of the times, and using modern inheritance methods to truly achieve the goal of "opening up one's own face according to the rules of the ancients", and promote the excellent traditional Chinese culture to step onto the stage of the new era with a new face.

Create a heritage discourse system that integrates production and daily life, is easy to understand, and is vivid and fashionable, and tell the stories of excellent traditional Chinese culture well. Deepening understanding and strengthening cultural identity are the basis for the inheritance and promotion of excellent traditional culture. The excellent traditional Chinese cultural classics are vast, and many of them are difficult to understand. It is urgent to modernize the classical discourse system and build a popular and contemporary inheritance discourse system. To this end, it is necessary to accurately align with the spiritual and cultural needs of the vast majority of the people in the new era, and truly understand what the people like and need; Familiarize oneself with the new characteristics of public ideological activities, be adept at discovering, absorbing, and refining the new creative and new experiences of the people, and use popular language that the masses enjoy to spread the profound truths contained therein, until achieving the goal of "daily use without knowledge".

Implement the integration strategy of "culture+technology", empower the inheritance of excellent traditional Chinese culture with technology, and insert the wings of technology into the excellent traditional Chinese culture. Promote the deep integration of culture and technology, accurately connect with the cultural needs and artistic taste of contemporary people, and use modern technological means such as digital lighting and VR to achieve a perfect combination of ideological and artistic, scientific and ornamental, educational and interesting aspects of the inheritance of excellent traditional Chinese culture. Pay special attention to the use of modern digital means, integrate traditional cultural resources, and create digital cultural products, Satisfying people's spiritual and cultural needs in cultural inheritance, enhancing people's cultural taste and quality of life.

Vigorously develop the cultural and creative industry and activate the vitality of traditional culture. Deeply explore the cultural resources of cultural relics collection, promote the development of cultural and creative products, promote the integration of cultural relics into daily production and life, and achieve zero distance with the masses. The popularity of "Tang Palace Banquet" and "The Journey of a Legendary Landscape Painting" fully demonstrates the charm of China's excellent traditional culture, and also shows that as long as we accurately meet the needs of the people and work hard on the fertile soil of China's excellent traditional cultural resources, we will certainly create more cultural and creative products loved by people. At the same time, we will vigorously develop the handicraft industry, fully stimulate the innovation and participation of the general public, inject the artistic soul of traditional Chinese handicraft skills into handicraft products, and integrate handicraft products into production and life, with diverse forms, fresh and fashionable, showcasing the charm of traditional culture, promoting the creative transformation and innovative development of excellent traditional Chinese culture, and achieving greater results.